I’m a Brand & Digital Strategist focused on helping businesses clarify their position, strengthen their brand, and build digital experiences that connect strategy with execution.
My work sits at the intersection of brand strategy, digital strategy, creative direction, web, and technology—bringing together the thinking and execution needed to create brands that are not only visually compelling, but purposeful, consistent, and built to perform.
Recently, my project called Nido Real Estate was featured as one of the Best Real Estate Visuals on Design Rush.
https://www.designrush.com/agency/logo-branding/trends/best-real-estate-branding-examples
Issued by D. Solorzano Lieutenant Commander, U.S Coast Guard Supervisor.
The campaign focused on clear, trusted communication in support of Professor Alberto G. Ugazio’s candidacy for the SIP presidency within the SIP – Società Italiana di Pediatria. It helped translate his vision and leadership priorities into accessible messaging, strengthening engagement across the professional pediatric community and supporting a successful outcome.
A closer look at the brands I have helped build, design, and grow.
Mr. GreenThumbs, a local CBD dispensary based in Tampa Bay area, approached me to modernize their brand and establish a cohesive identity that stands out in a competitive wellness market.
Mr. GreenThumbs had outdated logo, inconsistent visuals, and a weak online presence. They needed a fresh identity, a modern eCommerce website, and a clear strategy to attract and retain customers.
I lead with a comprehensive rebrand — redefining the brand strategy, visual identity, packaging, and customer experience. Logo & Identity: Crafted a playful yet premium logo that conveys trust, wellness, and approachability. Packaging: Designed cohesive, eye-catching packaging that enhances brand recognition and elevates the unboxing experience. Online Store: Developed a modern eCommerce platform with seamless navigation, compelling product storytelling, and secure checkout — fully optimized for desktop and mobile.
The new brand identity strengthened recognition, improved customer engagement, and boosted online sales by
providing a clear, consistent, and memorable brand experience.
By merging a strong identity with a seamless user experience, we helped Mr. GreenThumbs transform from a local dispensary into
a trusted wellness brand — ready to grow both in-store and online.
Moe’s Mobile Detailing approached me with a strong reputation for quality work but lacked a cohesive brand identity and clear messaging. Their customer experience relied heavily on word-of-mouth, making it harder to scale and stand out in Tampa’s competitive detailing market.
Moe’s had no website or structured online home, making it difficult for new customers to learn about services or pricing. Most inquiries came through direct messages, causing delays and missed opportunities.
I developed a cohesive full custom website with consistent colors, typography, and layout rules that match his brand to give Moe’s a polished, premium, and trustworthy look across all platforms.
The new brand identity and the online presence strengthened recognition, improved customer engagement, and boosted sales by providing a clear, consistent, and memorable brand experience.
Moe’s now has a unified, professional look everywhere customers interact with the brand, reducing confusion and increasing credibility.
Creative Building Concepts LLC has been a trusted name in custom home building and residential remodeling for over 40 years. They’ve built a strong reputation in Amarillo and beyond for quality craftsmanship, personalized home design, and dependable project delivery — yet until recently, they lacked a modern logo and website to properly showcase their decades of experience and portfolio.
Before working with me, the company didn’t have a professional logo, hampering brand recognition. There was no website, making it difficult for potential clients to find them online or view past work. Their visual identity and digital presence did not reflect the quality and longevity of their business.
These gaps limited their ability to attract new customers — especially younger homeowners who increasingly rely on online research before contacting a builder.
We developed a modern brand identity and a fully responsive website that reflects Creative Building Concepts LLC’s 40+ years of craftsmanship. By upgrading the logo, creating clear service-focused content, and launching their first professional website, I transformed the company’s presence from offline-only to a credible, discoverable digital brand designed to attract and convert local homeowners.
The owners expressed strong satisfaction with how the company is now perceived online and visually — especially given how the new logo and website finally reflect the level of quality they deliver on every project.
A refreshed brand and website aligned CB Concepts’ legacy with a strong, professional digital presence built for long-term success.
My professional experience has allowed me to work across different industries, business models, and creative environments
from corporate organizations to digital companies and independent projects.
Created and collaborated directly with artists or teams to understand their vision and preferences for merchandise, including working with high-profile names such as Eros Ramazzotti, Laura Pausini, Biagio Antonacci, Gigi D’Alessio, Sal Da Vinci, Giorgia, Renato Zero, Alex Britti, Elisa, Eduardo Bennato, Gigi Finizio, Michele Zarrillo, Anna Tatangelo, Massimo Ranieri, Gianluca Grignani, Scugnizzi, Napoli Basket team, and Fondazione Cannavaro Ferrara.
Lead a team of designers in the creation and execution of visual concepts for notable clients including Gesu’ Bambino Hospital, Nephrocare, Casolaro Hotellerie, Emile Henry, Gagliotta Yacht and Boats, Arezzo and Lecce City Hall, Navigare Expo, Societa’ Pediatrica Italiana, and many more.
Conceptualized and designed a wide range of signage projects, including outdoor and indoor signs, banners, and vehicle wraps, ensuring each design communicated the client’s message effectively. Collaborated closely with clients to understand their branding needs and delivered custom signage that aligned with their objectives.
As an Art Director, I’ve led and executed visual design strategies for a wide range of projects, ensuring creative concepts align with client objectives and brand identity. Directed and collaborated with design teams to deliver visually compelling, high-quality work across print, digital, and branding campaigns.
Transforming ideas into cohesive brands and experiences across web, print, and digital.
robertomcconnell@gmail.com
hello@robertbmcconnell.com
(806) 340-2233
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